The American Analog Set have been around since 1995 and pretty much all their stuff is worth listening to. Very mellow, minimal guitar, soft vocals and catchy melodies. They're one of my favourite bands at the moment, only wish I cought on earlier.
Their latest album "Set Free" was released last year and has gotten rave reviews. Soo many good tracks on there, I recommend "Cool Kids Keep" if you're looking for a quick fix to see if you like them or not. - For those of you in for the long haul, you can download demo versions of all the tracks from the new album in a single zip file from their website!
Get with the cool kids and download from here!