I guess it's really mainstream to post this entry and also way to old news. But I am afascinated by this incredible machine that OK GO had build to bring buzz to their music.
I don't care a bit for the music in the video. It's catchy, but OK GO has done everything to bring the focus away from the music. This video is pretty clever. 7 million YouTube-views in one week proves the fact that simple creativity well executed creates a massive hype.
Check it out - if you havn't already. This machine is a dreamtoy.